PROPOSED UI DESIGN
WHO
WHY
Midas, Inc is a chain of automotive service stores established in 1956 based in North America. In the 17 other countries it operates in, the service centers are either licensed or franchised. It is one of the world’s largest providers of automotive services. They offer brake, maintenance, tires, exhaust, steering, and suspension services.
MOBILE EXPERIENCE
Our team decided to build a mobile application for Midas because:
•Users have access to their personal accounts anywhere and anytime
•Service appointments could be made via the mobile app
•Midas stores could be located by GPS in a mobile app
•Users can use bar codes in the mobile app to check in and check out
Midas does not have a mobile application. Their mobile site could be better designed, it optimized for mobile devices. Being an international corporation and auto service provider, Midas should have a well-designed mobile application to improve their user experience, attract more young people, and expand their business.
CONTENT STRATEGY
USER ANALYSIS
USER NEEDS
Easy navigation
Store locator
Service types offered and their details
Coupons and exclusive member offers
Scheduling appointments
User information that also includes service history
ADOPTING
Organized layout
Fixed navigation
Use of icons
Visual Hierachary
Powerful color
AVOID
Too much information
Redundant function
Ambiguous naming
Lack of photos
Outdated design
Flow Chart
Sketches
Lo-fi sketching and wireframing helped
our team to structure our app’s content.
Our team explored the entire
process and decided which contents
to add to Midas app. Through the lo-fis,
we were building the skeletons of
our app by adding the basic layout for
major screens. During the process, the
content hierarchy was created. We
also built interactions within Midas app
based on the lo-fis.
The intention of our preliminary sketches
was to sort out the contents that
we wanted to keep in Midas app. We
also wanted to sort out the hierarchical
relationship between contents via the
sketches. We intended to explore the
layout that could best convey the information that users need. Some of the layouts such as coupons screens were not clearly laid out and might be confusing to users. Also, more functions and call for action buttons needed to be included.