PROPOSED BUSINESS IDENTITY
CLIENT
BACKGROUND
McCormick Law Office is a law firm located in Bellevue, Washington. McCormick Law Office established in 2010. Daniel McCormick is the owner. He specializes in all types of family law from divorce to protection orders, and his extensive background in finance makes him an ideal legal advisor who will help his client navigate through a difficult situation.
CHALLENGE
McCormick Law Office currently has no logo to represent the company, Mr. McCormick needs a logo to represent the company, it will help him to attract new customer and grow the business.
SOLUTION
Use the letter “M” to create the similar shape of a court building, and split the M in half so that it represents the law firm that specializes in family law, especially divorce. The logo will appear on the business card, letterhead, envelope, thumb drive, and pen. Business card, letterhead, and envelope are the standard business collateral. Mr. McCormick requested that he needs thumb-drive and pen as a give-away collateral because it not only helps his client can record their lawsuit information, but also it’s a good chance to promote his law practice.
Currently, McCormick Law Office has clear identity. According to the request of the client, he wants the logo looks modern and combines his initial. However, during the meeting, he mentions that “M” is the most important element that needs to be inside the logo.
SKETCHES
DIGITAL PROCESS
FINAL
COLLATERAL DESIGN
